The palace of Földes Kelemen, a pharmacist from Arad, whose medicine and cosmetics were famous not only in Europe, but also in the distant America, attracts the passers-by with its distinctive beauty. In order to keep up with the present style of that time, Földes Kelemen hires Tabacovici Emil, to design a two-storey building in the the Secession style, the furniture in the pharmacy, but also the advertisement for his cosmetical products.
The owner was content with the project of the future house and decided to demolish the old one-story building and to build another one instead, which was finished in the year 1900. The year 1900 marks the beginning of this style in Arad, Tabacovici Emil being one of the trendsetters for this en vogue style, being followed by projects of other architects from Arad.